MAISON MIRABEAU
Founded by Jeany and Stephen Cronk, the Maison Mirabeau brand is an award-winning producer of rosé wines and gin; now synonymous with the elegance and beauty of Provence.
In 2019, their dream of owning a wine estate came true with the acquisition of Domaine Mirabeau, a 20-hectare estate and private villa located in the heart of Provence’s Plaine des Maures National Nature Reserve. With a firm commitment to regenerative farming, the Domaine is as focused on sustainability as it is on producing exceptional wines.
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With a distinctive brand aesthetic and strong storytelling focus, the Mirabeau brand sought emotive lifestyle content to reflect the beauty of the Domaine and the uniqueness of each product.
They required a series of lifestyle photographs, product images and videos for use on their website and social media, to elevate their storytelling communications.
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During our photoshoot at Domaine Mirabeau, we captured a range of social and website content showcasing the stunning Provençal surroundings as well as the various bottles of Maison Mirabeau rosé and gin; each with their own distinct story.
Domaine Mirabeau also features a charming villa, Le Mas Farmhouse, which is available to rent privately for up to 12 people. We used drones to shoot the exterior and professionally photographed the interior; styling each room to match the overarching Mirabeau brand.
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The resulting visual content captured the dual essence of the Mirabeau brand—award-winning rosé production with a compelling founding story behind it, and a Domaine which represents their strong commitment to sustainability.
The photos and videos were used across Maison Mirabeau's social media and website, bringing the story of the Domaine and its wines to a wider audience.
