Mei Ume needed to create fresh and engaging lifestyle content that would showcase their new menus and Private Dining Room offering.

With short-form video content often outperforming stills on social media, they sought an efficient and agile production team that could shoot high-quality videos alongside stills during a restaurant service; ensuring discretion around guests.

Rosard planned and executed a photoshoot that authentically represented Mei Ume's unique fusion of cultures, while appealing to a modern, discerning audience.

We captured and edited high-quality lifestyle photography alongside engaging short-form videos for Instagram Reels, focusing on the craftsmanship of the chefs and the refined atmosphere.

The resulting content boosted Mei Ume's social media engagement and helped them to reach a wider audience, whilst maintaining a consistent, elevated brand image.